Legal

Terms

The terms for using Hive, including the text-message (SMS) program.

Last updated: October 2, 2026

SMS terms

Program. Hive Studio Notifications. Gyms and studios in the United States that use Hive can send their members text messages about their own bookings: booking confirmations, class reminders, schedule changes and cancellations. No marketing messages are sent through this program.

Consent. You receive these messages only if you agreed to them, by checking the SMS box when booking a class or appointment or signing up on your studio's page, or by telling your studio you want them. Consent is not a condition of any purchase or booking.

Frequency. Message frequency varies with your bookings, typically 1 to 4 messages per booking.

Cost. Message and data rates may apply. Check with your mobile carrier.

Opt out. Reply STOP to any message to stop receiving them. You will receive one final message confirming it. To start again, reply START or ask your studio.

Help. Reply HELP for help, or write to [email protected].

Carriers are not liable for delayed or undelivered messages.

See how members opt in: hivegyms.com/sms.

Privacy. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. See our privacy notice.

The service

Hive is management software for gyms and studios, operated by Principia Evergreen, Inc.. Each studio is responsible for the information it stores about its members and for the messages it chooses to send them. Hive processes that information on the studio's behalf, as described in the privacy notice.

Contact

Principia Evergreen, Inc. (Hive)

2810 N Church St #89068, Wilmington, DE 19802, USA

[email protected]